Yosemite/Mariposa County
Tourism Bureau

Yosemite National Park was experiencing a decline in overnight stays and partnered with Catalyst to create a ground-breaking campaign that involved difficult buy-in from government municipalities, the National Park Service and public and private businesses all coming together to develop The Yosemite Experience. This campaign spanned more than three years, with over one billion impressions and earning 200% visitor growth, in the off-season no less.  This hugely successful strategy involved national Road and Media Shows, a new interactive Website, Social Media to gain global awareness and a very special Visitor’s Guide and Vacation Planner.