OPTX is the new “It” company in gaming tech. Described by its co-CEO Brooke Fiumara as, “A single aggregation source of truth across all of your different data sources that you’re collecting on a player or on a machine,” the once small start-up has seen rapid, sustainable success around the country. It’s worth noting that OPTX has recently expanded to Canada and will be working closely with top casinos throughout Quebec and beyond. You’re probably wondering what type of sorcery this company is working to consistently win over the biggest names in the industry; according to an OPTX insider, it comes down to a couple of things.
Fiumara spoke with our team at Catalyst, explaining, “OPTX was really born out of two thoughts. The first being, we wanted to create something that was modern. We also wanted to operationalize the data.” In other words, OPTX’s mission goes a lot deeper than a single report or insight. “We have features within each of the modules that we offer that help you take real action on the data, whether that’s calling a guest or directly delivering a task to a team member.”
Utilizing machine learning and AI, OPTX has done the seemingly impossible: Streamlined gaming tech data management into a single-platform system with a better-than-ever UX. OPTX promises to deliver a powerful perspective of your profits, your players, and your property. Using a number of modules, OPTX does just that. Buyers can purchase any or all of the following: Player Development, Player Development AI, Slots, Slots AI, Marketing, OPTX Connect, and Player Development+.
The highly revered data management platform boasts a couple key differentiators, the first being the depth of the data. “You can drill all the way down to a single transaction within the machine,” Fiumara shared. She emphasized that it’s not just the gaming data; it’s also all of the hotel and food and beverage data. OPTX’s unique ability to operationalize the data quickly is another stand-out feature. “With OPTX, you can go from insight to action in a matter of seconds. Typically, that would take an operator potentially days or weeks.”
If you’re interested in joining the growing number of casinos utilizing this award-winning data management system, visit www.optx.com/demo or reach out directly to brooke@optx.com to schedule your demo.
