Between our everyday contact and recent surveys we’ve conducted with clients and industry executives, we’ve seen that there is one issue that far outweighs others as the biggest challenge facing casino marketers:
Simultaneously promoting a message that casinos are both SAFE and FUN.
Is one message more important than the other? There are so many nuances to each property’s individual situation that there is no single broad stroke answer that will fit everywhere. But, some combination is probably appropriate for most. If you’re having trouble figuring out which way to lean in, give me a call, and we’ll see if we can point you in the right direction.
In the meantime, here are a couple of tactical ideas we’ve seen that provide a creative way to create interest in your property while recognizing the challenge of promoting a safe environment.
The COVID Key
Pre-Made Meal Giveaways
Take your classic Omaha Steaks promotion and combine it with your favorite meal delivery like Freshly or Hello Fresh. Whether a straight giveaway or an earn-and-win, qualified guests can have pre-prepared meals delivered right to their door.
Texting Sweepstakes
Another hands-off promotion can be run through texting.
With an application like SlickText, users can run a complete promotion without causing a gathering. Whether cleaning out the promo closet or giving away a one-off prize, the format lends itself to operating in a safe environment.
If you would like more information or advice on implementing any of these ideas, just let us know and we will be happy to help.
