How OTT (Over-The-Top) can benefit casino advertisers
There’s no doubt that 2020 has arrived with new advertising and marketing trends that will carry us into the next decade. The last decade has seen a shift in how we consume television as the consumer has taken control of how they consume video content. There are rumors in the industry that TV as we know it, could be dying, but these may be a bit exaggerated. Most likely it will not go away, it will just evolve.
Television today is still one of the most viewed forms of media and is evolving into digital media as well. Consumers still spend an average of over four hours per day watching TV. In the past, this represented the lion’s share of time spent with media, but within the last two years, digital has overtaken TV. Digital now represents a total of over five hours per day.
While hours spent with each medium are very high, most of that time is simultaneous usage as users are doing both at the same time. As consumer usage combines the two, the same is happening on the content side as OTT/Connected TV blends both traditional TV with digital media. And while this can be overwhelming, it offers casino advertisers many benefits as they can utilize this media mix to better reach their current and future players.
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