Streaming audio can be a slam dunk for casino marketing—if you’re playing with the right strategy. The key to scoring is ensuring you’re using a targeting technique that suits your marketing objective. Here, we break down three essential categories of streaming audio target marketing.
Narrowed Audience Targeting
Want to play your ad to sports fanatics? This strategy allows you to target your ad to people whose demographic and behavioral interests show a strong connection to sports.
Genre Targeting
Ideal for selling tickets for entertainment events, this strategy enhances your ad’s relevance so your marketing dollars are used efficiently. By allowing you to select a particular genre of music, your ad is placed directly in front of the most applicable audience.
Larger Reach in a Smaller DMA
In smaller DMAs, it can be harder to capture a large amount of radio reach. Smaller DMAs have fewer radio stations, fewer genres, more limited reach. Streaming audio breaks through these limitations allowing advertisers to reach listeners wherever they are, within whatever content they are listening to and provide more relevant reach.
