Travel Tacoma
Discovery Delivered
Travel Tacoma aimed to expand winter season visitation from key markets, San Francisco and Portland, while increasing its email database and social media following.
Outcomes
Services
Where We Started
Brand awareness in both markets was limited, and the organization needed a campaign that would break through, drive discovery, and expand future retargeting audiences.
Strategy
We developed a creative approach centered on showcasing Tacoma as the True Northwest, highlighting its culture, scenery, and winter travel appeal across high-impact channels.
Our Solution
The campaign deployed bus wraps, digital takeovers, and an interactive scavenger hunt promotion to engage travelers and collect qualified emails for ongoing marketing.
The Outcome
The campaign drove exceptional digital engagement across every key metric, more than doubling website sessions from target markets with click-through rates 63% above industry averages.
8
M
total campaign impressions
300
%
growth in new users
190,000
+
email users engaged