WinnaVegas Casino Resort
Getting More From Digital Spend
WinnaVegas Casino Resort asked us to evaluate whether their digital media vendor was buying efficiently and delivering results aligned with industry benchmarks.
Outcomes
Services
Where We Started
Casino leadership suspected inefficiencies in digital spend, CPMs, and campaign performance.
Strategy
We audited all digital buys and found severe underperformance. SEM click-through rate was 88% below the industry average, SEM cost per click was 87% higher, and pre-roll video click rate was 57% below average.
Our Solution
We provided comprehensive benchmark guidance, prompting WinnaVegas to transition its digital media buying to our agency, where we developed and executed a high-performance, data-driven digital media strategy.
The Outcome
After transitioning digital media buying, the property saw dramatic improvements in both cost efficiency and audience reach.
82
%
decrease in cost per click
120
%
increase in web traffic