Isleta Resort & Casino
Promotion Timing Optimization
Isleta Casino experienced strong early-day promotion participation but struggled to maintain attendance into late-night hours. The property sought to understand why promotions tapered off early and how to better align offers with guest behavior.
Outcomes
Services
Where We Started
Late-night promotions consistently underperformed, with attendance dropping off earlier than expected. This created inefficiencies, including unnecessary staffing and payroll costs tied to promotions that did not sustain participation.
Research
We enriched Isleta Casino’s player database to gain deeper insight into the demographic and psychographic makeup of its core gamers. The research revealed that approximately 40% of core players had young children at home, indicating that late-night visitation presented a meaningful barrier due to family responsibilities.
Our Solution
We recommended refining the promotional strategy to focus on late afternoon and early evening timeframes that better aligned with guest lifestyles. Promotions were repositioned to capture demand earlier in the day, reducing reliance on late-night activity.
The Outcome
The adjusted promotion timing improved participation, reduced the need for late-night staffing, and lowered payroll costs. Isleta Casino achieved stronger promotional efficiency by aligning offers with real-world guest behavior rather than extending hours that guests were unlikely to attend.