{"id":5769,"date":"2022-07-27T19:02:40","date_gmt":"2022-07-27T19:02:40","guid":{"rendered":"https:\/\/teamcatalyst.com\/dev2026\/?p=5769"},"modified":"2026-08-21T19:03:12","modified_gmt":"2026-08-21T19:03:12","slug":"optx-interview-with-brooke-fiumara","status":"publish","type":"post","link":"https:\/\/teamcatalyst.com\/dev2026\/2022\/07\/27\/optx-interview-with-brooke-fiumara\/","title":{"rendered":"OPTX Interview with Brooke Fiumara"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_global_section id=&#8221;4829&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_video link=&#8221;https:\/\/vimeo.com\/733771921&#8243; align=&#8221;center&#8221; css=&#8221;&#8221;][nectar_responsive_text inherited_font_style=&#8221;default&#8221; font_size_min=&#8221;24px&#8221; font_size_desktop=&#8221;1.5vw&#8221; font_line_height=&#8221;1.6&#8243; text_direction=&#8221;default&#8221;]\n<div class=\"wpb_text_column_10 wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>OPTX is the new \u201cIt\u201d company in gaming tech. Described by its co-CEO Brooke Fiumara as, \u201cA single aggregation source of truth across all of your different data sources that you\u2019re collecting on a player or on a machine,\u201d the once small start-up has seen rapid, sustainable success around the country. It\u2019s worth noting that OPTX has recently expanded to Canada and will be working closely with top casinos throughout Quebec and beyond. You\u2019re probably wondering what type of sorcery this company is working to consistently win over the biggest names in the industry; according to an OPTX insider, it comes down to a couple of things.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_single_image wpb_single_image_12 wpb_content_element vc_align_center\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_single_image-wrapper vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" class=\"vc_single_image-img attachment-full aligncenter\" src=\"https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/Brooke-BlogImage.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/Brooke-BlogImage.jpg 1200w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/Brooke-BlogImage-300x200.jpg 300w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/Brooke-BlogImage-768x512.jpg 768w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/Brooke-BlogImage-1024x683.jpg 1024w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/Brooke-BlogImage-600x400.jpg 600w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/Brooke-BlogImage-900x600.jpg 900w\" alt=\"\" width=\"1200\" height=\"800\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column_14 wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>&nbsp;<\/p>\n<p>Fiumara spoke with our team at Catalyst, explaining, \u201cOPTX was really born out of two thoughts. The first being, we wanted to create something that was modern. We also wanted to operationalize the data.\u201d In other words, OPTX\u2019s mission goes a lot deeper than a single report or insight. \u201cWe have features within each of the modules that we offer that help you take real action on the data, whether that\u2019s calling a guest or directly delivering a task to a team member.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Utilizing machine learning and AI, OPTX has done the seemingly impossible: Streamlined gaming tech data management into a single-platform system with a better-than-ever UX. OPTX promises to deliver a powerful perspective of your profits, your players, and your property. Using a number of modules, OPTX does just that. Buyers can purchase any or all of the following: Player Development, Player Development AI, Slots, Slots AI, Marketing, OPTX Connect, and Player Development+.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_single_image wpb_single_image_16 wpb_content_element vc_align_center\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_single_image-wrapper vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" class=\"vc_single_image-img attachment-full aligncenter\" src=\"https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/SlotPlayer-BlogImage.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/SlotPlayer-BlogImage.jpg 1200w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/SlotPlayer-BlogImage-300x200.jpg 300w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/SlotPlayer-BlogImage-768x512.jpg 768w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/SlotPlayer-BlogImage-1024x683.jpg 1024w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/SlotPlayer-BlogImage-600x400.jpg 600w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/07\/SlotPlayer-BlogImage-900x600.jpg 900w\" alt=\"\" width=\"1200\" height=\"800\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column_18 wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>&nbsp;<\/p>\n<p>The highly revered data management platform boasts a couple key differentiators, the first being the depth of the data. \u201cYou can drill all the way down to a single transaction within the machine,\u201d Fiumara shared. She emphasized that it\u2019s not just the gaming data; it\u2019s also all of the hotel and food and beverage data. OPTX\u2019s unique ability to operationalize the data quickly is another stand-out feature. \u201cWith OPTX, you can go from insight to action in a matter of seconds. Typically, that would take an operator potentially days or weeks.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>If you\u2019re interested in joining the growing number of casinos utilizing this award-winning data management system, visit\u00a0<a href=\"http:\/\/www.optx.com\/demo\" target=\"_blank\" rel=\"noopener noreferrer\">www.optx.com\/demo<\/a>\u00a0or reach out directly to\u00a0<a href=\"mailto:brooke@optx.com\">brooke@optx.com<\/a>\u00a0to schedule your demo.<\/p>\n<\/div>\n<\/div>\n[\/nectar_responsive_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; left_padding_desktop=&#8221;4em&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;4em&#8221; left_padding_tablet=&#8221;2em&#8221; constrain_group_4=&#8221;yes&#8221; right_padding_tablet=&#8221;2em&#8221; left_padding_phone=&#8221;1em&#8221; constrain_group_6=&#8221;yes&#8221; right_padding_phone=&#8221;1em&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; class=&#8221;bypass-editorial-grid&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; animate=&#8221;yes&#8221; custom_height=&#8221;150px&#8221;][nectar_post_grid post_type=&#8221;post&#8221; blog_category=&#8221;all&#8221; blog_starting_category=&#8221;all&#8221; order=&#8221;DESC&#8221; orderby=&#8221;date&#8221; pagination=&#8221;none&#8221; exclude_current_post=&#8221;yes&#8221; columns=&#8221;1&#8243; columns_tablet=&#8221;default&#8221; columns_phone=&#8221;default&#8221; grid_item_spacing=&#8221;25px&#8221; image_size=&#8221;large&#8221; aspect_ratio_image_size=&#8221;yes&#8221; custom_image_aspect_ratio=&#8221;3-2&#8243; content_next_to_image_image_width=&#8221;default&#8221; content_next_to_image_image_gap=&#8221;default&#8221; content_next_to_image_image_position=&#8221;left&#8221; image_loading=&#8221;lazy-load&#8221; animation=&#8221;none&#8221; animation_stagger=&#8221;1&#8243; animation_easing=&#8221;default&#8221; heading_tag=&#8221;h3&#8243; heading_tag_render=&#8221;h3&#8243; font_size_min=&#8221;28px&#8221; font_size_max=&#8221;28px&#8221; category_position=&#8221;default&#8221; content_next_to_image_excerpt_pos=&#8221;default&#8221; additional_meta_size=&#8221;small&#8221; custom_fields_location=&#8221;before_post_meta&#8221; grid_style=&#8221;content_next_to_image&#8221; text_color=&#8221;dark&#8221; hover_effect=&#8221;zoom&#8221; border_radius=&#8221;20px&#8221; posts_per_page=&#8221;2&#8243; display_type=&#8221;grid&#8221; custom_font_size=&#8221;1.9vw&#8221; font_line_height=&#8221;1.3&#8243; css_class_name=&#8221;featured-capped-text&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;40px&#8221; bottom_padding=&#8221;60px&#8221; bottom_padding_phone=&#8221;40px&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; class=&#8221;bypass-editorial-grid&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;span&#8221; border_radius=&#8221;100&#8243; link_type=&#8221;regular&#8221; button_color=&#8221;default&#8221; button_color_hover=&#8221;#F02C51&#8243; text_color_hover=&#8221;#FAF7F3&#8243; button_border_color=&#8221;#1E1C24&#8243; button_border_color_hover=&#8221;#F02C51&#8243; button_border_thickness=&#8221;1px&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;center&#8221; constrain_group_3=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; link_text=&#8221;All Articles&#8221; padding_top=&#8221;.4em&#8221; padding_bottom=&#8221;.4em&#8221; padding_left=&#8221;2em&#8221; padding_right=&#8221;2em&#8221; class=&#8221;cta-reveal-left&#8221; url=&#8221;\/blog&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":5,"featured_media":5770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[58,69,60],"class_list":["post-5769","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gaming","tag-advertising","tag-casino-gaming","tag-marketing"],"_links":{"self":[{"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/posts\/5769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/comments?post=5769"}],"version-history":[{"count":2,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/posts\/5769\/revisions"}],"predecessor-version":[{"id":5772,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/posts\/5769\/revisions\/5772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/media\/5770"}],"wp:attachment":[{"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/media?parent=5769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/categories?post=5769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/tags?post=5769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}