{"id":5773,"date":"2022-06-13T21:12:10","date_gmt":"2022-06-13T21:12:10","guid":{"rendered":"https:\/\/teamcatalyst.com\/dev2026\/?p=5773"},"modified":"2026-08-21T23:07:47","modified_gmt":"2026-08-21T23:07:47","slug":"solving-todays-biggest-casino-industry-challenges-key-takeaways-from-the-general-manager-casino-executive-exchange-part-2","status":"publish","type":"post","link":"https:\/\/teamcatalyst.com\/dev2026\/2022\/06\/13\/solving-todays-biggest-casino-industry-challenges-key-takeaways-from-the-general-manager-casino-executive-exchange-part-2\/","title":{"rendered":"Solving Today\u2019s Biggest Casino Industry Challenges: Key Takeaways from The General Manager &#038; Casino Executive Exchange (Part 2)"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_global_section id=&#8221;4829&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_responsive_text inherited_font_style=&#8221;default&#8221; font_size_min=&#8221;24px&#8221; font_size_desktop=&#8221;1.5vw&#8221; font_line_height=&#8221;1.6&#8243; text_direction=&#8221;default&#8221;]\n<div class=\"wpb_text_column_10 wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Having the opportunity to tap into the knowledge and experience of a roomful of casino executives can help uncover insights that can impact your operation. This year\u2019s GM and Casino Executive Exchange did not disappoint. In a panel led by Catalyst CEO Mark Astone featuring WinnaVegas Casino Resort GM Mike Michaud and Casino Del Sol CEO Kim Van Amberg, the discussion centered around key challenges in the industry and what operators are doing to mitigate them.<\/p>\n<p>&nbsp;<\/p>\n<p>The challenges that were brought up by the group led to a discussion that revolved around five distinct areas:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Inflation and Rising Prices<\/strong><\/li>\n<li><strong>Supply Chain Issues<\/strong><\/li>\n<li><strong>Staffing<\/strong><\/li>\n<li><strong>Marketing<\/strong><\/li>\n<li><strong>Cybersecurity and Insurance<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In this blog, we are going to be expanding upon key takeaways regarding staffing, marketing, cybersecurity, and insurance!<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"vc_custom_heading vc_custom_heading_12\">\n<p class=\"heading-tag \"><strong><span class=\"hilight\">Staffing<\/span><\/strong><\/p>\n<\/div>\n<div class=\"wpb_text_column_13 wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Revisiting a challenge that was discussed at the 2021 GM &amp; Casino Executive Exchange is staffing. There has been a shift in the labor market that favors employees over hiring managers. Traditional drivers like job fairs have seen mixed results in attracting talent.<\/p>\n<p>&nbsp;<\/p>\n<p>One challenge that is more unique to gaming is the timing from job offer to start date; it can be lengthy due to the licensing process. New hires aren\u2019t always willing or able to afford to wait weeks to start work. Some properties have worked with their gaming commissions to streamline the process by allowing temporary licensing after the background check is complete. Since background checks are usually completed in a matter of a couple of days, the timeframe from offer to start date is dramatically shortened.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column_17 wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Other Recommendations:<\/p>\n<ul>\n<li>Recruit team members to provide testimonials.<\/li>\n<li>Engage local TV through marketing partnerships to attract new team members. Sponsorships can be used to leverage live reads and live segments to promote both specific employment events as well as general job availability.<\/li>\n<li>Include sign-on bonuses.<\/li>\n<li>Offer employee incentives or a finder\u2019s fee to encourage them to recruit for the company.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>One final thought a GM shared is, \u201cEmployees don\u2019t care how much you know until they know how much you care.\u201d It\u2019s important to tap into the emotional side of employees to show them you appreciate their value.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"vc_custom_heading vc_custom_heading_19\">\n<p class=\"heading-tag \"><strong><span class=\"hilight\">Marketing<\/span><\/strong><\/p>\n<\/div>\n<div class=\"wpb_text_column_20 wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>We are a marketing agency, so we wouldn\u2019t be doing our due diligence if we didn\u2019t discuss marketing challenges. After two very surprisingly favorable years in gaming considering the overall environment, the consensus is that we should prepare for a slow-down coming in 2023. With a possible recession on the horizon and inflation taking effect on discretionary spending, it is more likely than not that gaming properties will see play migration.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_single_image wpb_single_image_22 wpb_content_element vc_align_center\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_single_image-wrapper vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" class=\"vc_single_image-img attachment-full aligncenter\" src=\"https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-03-1.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-03-1.jpg 1200w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-03-1-300x200.jpg 300w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-03-1-768x512.jpg 768w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-03-1-1024x683.jpg 1024w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-03-1-600x400.jpg 600w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-03-1-900x600.jpg 900w\" alt=\"\" width=\"1200\" height=\"800\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"vc_empty_space vc_empty_space_23\"><\/div>\n<div class=\"wpb_text_column_24 wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>&nbsp;<\/p>\n<p>One challenge with that is not all properties have the resources on hand to have analysts dig into data and quickly determine where that migration is coming from. It makes it harder for marketing teams to develop a plan and tactics to offset that migration.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_column-gap-10 vc_row-26\">\n<div class=\"wpb_column vc_column_container vc_col-sm-6 vc_column_container_27\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_single_image wpb_single_image_28 wpb_content_element vc_align_center\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_single_image-wrapper vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" class=\"vc_single_image-img attachment-full aligncenter\" src=\"https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-02-1.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-02-1.jpg 1200w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-02-1-300x200.jpg 300w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-02-1-768x512.jpg 768w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-02-1-1024x683.jpg 1024w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-02-1-600x400.jpg 600w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-02-1-900x600.jpg 900w\" alt=\"\" width=\"938\" height=\"626\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_column vc_column_container vc_col-sm-6 vc_column_container_29\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_single_image wpb_single_image_30 wpb_content_element vc_align_center\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_single_image-wrapper vc_box_border_grey\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column_31 wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>&nbsp;<\/p>\n<p>Some of the marketing takeaways:<\/p>\n<ul>\n<li>Move towards digital marketing as it is more targeted and cost-efficient\n<ul>\n<li>Don\u2019t be afraid of the older demo and digital marketing as they are the fastest segment adopting new technologies<\/li>\n<\/ul>\n<\/li>\n<li>Transition to less branding and more action-oriented messaging<\/li>\n<li>If you are a sportsbook, look to capitalize on the younger demo to drive crossover play<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"vc_empty_space vc_empty_space_32\"><strong>Cybersecurity and Insurance<\/strong><\/div>\n<div class=\"wpb_text_column_34 wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>The final topic discussed was cybersecurity and the need for cybersecurity insurance. It isn\u2019t a magic bullet, but it does help when facing ransomware hacks. Properties should take a\u00a0<em>when it happens<\/em>\u00a0versus an\u00a0<em>if it happens<\/em>\u00a0approach.<\/p>\n<p>&nbsp;<\/p>\n<p>And speaking of insurance, one GM shared that properties should do a 360-degree analysis of their insurance plans. This will ensure that they have the appropriate coverages they need and aren\u2019t paying for something that may have been added to the policy many years ago but isn\u2019t currently needed. This can happen especially if properties have undergone any type of renovations.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_single_image wpb_single_image_36 wpb_content_element vc_align_center\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_single_image-wrapper vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" class=\"vc_single_image-img attachment-full aligncenter\" src=\"https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-05-1.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-05-1.jpg 1200w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-05-1-300x200.jpg 300w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-05-1-768x512.jpg 768w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-05-1-1024x683.jpg 1024w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-05-1-600x400.jpg 600w, https:\/\/teamcatalyst.com\/wp-content\/uploads\/2022\/06\/Blog-Image-05-1-900x600.jpg 900w\" alt=\"\" width=\"1200\" height=\"800\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p class=\"vc_empty_space vc_empty_space_37\"><strong>Takeaway<\/strong><\/p>\n<div class=\"wpb_text_column_39 wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>The biggest takeaway from the group was to really focus on the fundamentals both from marketing and operations perspectives.<\/p>\n<\/div>\n<\/div>\n[\/nectar_responsive_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; 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