{"id":5790,"date":"2022-04-14T22:58:37","date_gmt":"2022-04-14T22:58:37","guid":{"rendered":"https:\/\/teamcatalyst.com\/dev2026\/?p=5790"},"modified":"2026-08-25T22:58:55","modified_gmt":"2026-08-25T22:58:55","slug":"get-ready-for-streaming-audio-part-2","status":"publish","type":"post","link":"https:\/\/teamcatalyst.com\/dev2026\/2022\/04\/14\/get-ready-for-streaming-audio-part-2\/","title":{"rendered":"Get Ready for Streaming Audio (Part 2)"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”4829″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_video link=”https:\/\/vimeo.com\/699128235″ css=””][nectar_responsive_text inherited_font_style=”default” font_size_min=”24px” font_size_desktop=”1.5vw” font_line_height=”1.6″ text_direction=”default”]True or false: Digital audio is a rapidly increasing means of media consumption.<\/strong>Contrary to common belief, digital audio platforms are indeed experiencing new highs in user frequency. True-crime aficionados, political pundits, and comedy connoisseurs have latched onto digital media like a dog to a bone\u2014but\u00a0traditional<\/em> radio didn\u2019t flourish in the same way.<\/p>\n

When the pandemic hit its stride and many commuters were sent to work from their homes, the little sanctuaries we call cars were left to collect dust\u2014with their radios turned off for months (and months, and months\u2026and months). Our go-to stations experienced a relatively drastic decrease in listenership; in 2020, radio usage decreased by seven minutes per day. So, how can we say digital audio platforms are #thriving?<\/p>\n

 <\/p>\n

It comes down to those things called podcasts\u2014you know, those things your well-meaning yet tech-challenged relatives ask you to define on repeat. While radio saw a decrease in usage, digital audio platforms like Spotify saw an eight-minute daily increase during the same time period.<\/p>\n

 <\/p>\n

How does this affect you and your business? It highlights the relevance of continued audio marketing. At Catalyst, our digital audio ads are known to deliver double-digit click rates that rank significantly higher than industry averages. Watch this video to learn how the on-demand, expansive library of digital audio content is changing the world of advertising.<\/p>\n

\"\"\"\"<\/p>\n[\/nectar_responsive_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”4em” constrain_group_2=”yes” right_padding_desktop=”4em” left_padding_tablet=”2em” constrain_group_4=”yes” right_padding_tablet=”2em” left_padding_phone=”1em” constrain_group_6=”yes” right_padding_phone=”1em” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” class=”bypass-editorial-grid” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” animate=”yes” custom_height=”150px”][nectar_post_grid post_type=”post” blog_category=”all” blog_starting_category=”all” order=”DESC” orderby=”date” pagination=”none” exclude_current_post=”yes” columns=”1″ columns_tablet=”default” columns_phone=”default” grid_item_spacing=”25px” image_size=”large” aspect_ratio_image_size=”yes” custom_image_aspect_ratio=”3-2″ content_next_to_image_image_width=”default” content_next_to_image_image_gap=”default” content_next_to_image_image_position=”left” image_loading=”lazy-load” animation=”none” animation_stagger=”1″ animation_easing=”default” heading_tag=”h3″ heading_tag_render=”h3″ font_size_min=”28px” font_size_max=”28px” category_position=”default” content_next_to_image_excerpt_pos=”default” additional_meta_size=”small” custom_fields_location=”before_post_meta” grid_style=”content_next_to_image” text_color=”dark” hover_effect=”zoom” border_radius=”20px” posts_per_page=”2″ display_type=”grid” custom_font_size=”1.9vw” font_line_height=”1.3″ css_class_name=”featured-capped-text”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”40px” bottom_padding=”60px” bottom_padding_phone=”40px” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”bypass-editorial-grid”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”basic” heading_tag=”span” border_radius=”100″ link_type=”regular” button_color=”default” button_color_hover=”#F02C51″ text_color_hover=”#FAF7F3″ button_border_color=”#1E1C24″ button_border_color_hover=”#F02C51″ button_border_thickness=”1px” alignment=”left” alignment_tablet=”default” alignment_phone=”center” constrain_group_3=”yes” constrain_group_4=”yes” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”All Articles” padding_top=”.4em” padding_bottom=”.4em” padding_left=”2em” padding_right=”2em” class=”cta-reveal-left” url=”\/blog”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default”…<\/p>\n","protected":false},"author":5,"featured_media":5792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[58,69,60,71],"class_list":["post-5790","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gaming","tag-advertising","tag-casino-gaming","tag-marketing","tag-media"],"_links":{"self":[{"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/posts\/5790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/comments?post=5790"}],"version-history":[{"count":3,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/posts\/5790\/revisions"}],"predecessor-version":[{"id":5803,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/posts\/5790\/revisions\/5803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/media\/5792"}],"wp:attachment":[{"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/media?parent=5790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/categories?post=5790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teamcatalyst.com\/dev2026\/wp-json\/wp\/v2\/tags?post=5790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}