{"id":5796,"date":"2022-04-20T22:46:49","date_gmt":"2022-04-20T22:46:49","guid":{"rendered":"https:\/\/teamcatalyst.com\/dev2026\/?p=5796"},"modified":"2026-08-25T22:48:13","modified_gmt":"2026-08-25T22:48:13","slug":"social-media-in-2022","status":"publish","type":"post","link":"https:\/\/teamcatalyst.com\/dev2026\/2022\/04\/20\/social-media-in-2022\/","title":{"rendered":"Social Media in 2022"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”4829″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_video link=”https:\/\/vimeo.com\/701031234″ css=””][nectar_responsive_text inherited_font_style=”default” font_size_min=”24px” font_size_desktop=”1.5vw” font_line_height=”1.6″ text_direction=”default”]\n
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To TikTok or not to TikTok? In marketing, there\u2019s a mounting pressure of modernized and ever-evolving media platforms nagging you to be on top of the next best thing before anyone even knows its name. But sometimes, it\u2019s better to wait it out. Not all trends are trendy to your audience, and that\u2019s the case with TikTok and casinos. While the video sharing platform is all the rage amongst younger generations, your slightly older target demographic likely isn\u2019t scrolling the Tok.<\/p>\n

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Don\u2019t worry; this doesn\u2019t mean your casino will never go viral\u2014it just means that the audience needed to make that happen is a little too busy right now scrolling on Facebook. Eventually, we should see the age span widen on TikTok, which will make room for casinos to create relevant and popular content on the platform.<\/p>\n<\/div>\n<\/div>\n

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In the meantime, you can continue to advertise on Facebook\u2014and do an even better job at it. From 2020 to 2021, there was a 47% price increase in CPM on the platform, causing ad spend to rock the budget boat for many advertisers. To ensure you don\u2019t fall victim to a shifting ad algorithm, you can do these three things:<\/p>\n

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\u00a0 \u00a0 \u00a01. Refine your targeting<\/strong><\/h4>\n

\u00a0 \u00a0 \u00a02. Revisit your strategy<\/strong><\/h4>\n

\u00a0 \u00a0 \u00a03. Take your ads off auto-pilot<\/strong><\/h4>\n<\/div>\n<\/div>\n

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