{"id":5800,"date":"2022-04-19T22:56:39","date_gmt":"2022-04-19T22:56:39","guid":{"rendered":"https:\/\/teamcatalyst.com\/dev2026\/?p=5800"},"modified":"2026-08-25T22:57:11","modified_gmt":"2026-08-25T22:57:11","slug":"get-ready-for-streaming-audio-part-3","status":"publish","type":"post","link":"https:\/\/teamcatalyst.com\/dev2026\/2022\/04\/19\/get-ready-for-streaming-audio-part-3\/","title":{"rendered":"Get Ready for Streaming Audio (Part 3)"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”4829″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_video link=”https:\/\/vimeo.com\/700608330″ css=””][nectar_responsive_text inherited_font_style=”default” font_size_min=”24px” font_size_desktop=”1.5vw” font_line_height=”1.6″ text_direction=”default”]\n

Streaming audio can be a slam dunk for casino marketing\u2014if you\u2019re playing with the right strategy. The key to scoring is ensuring you\u2019re using a targeting technique that suits your marketing objective. Here, we break down three essential categories of streaming audio target marketing.<\/p>\n

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Narrowed Audience Targeting<\/strong><\/p>\n

Want to play your ad to sports fanatics? This strategy allows you to target your ad to people whose demographic and behavioral interests show a strong connection to sports.<\/p>\n

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Genre Targeting<\/strong><\/p>\n

Ideal for selling tickets for entertainment events, this strategy enhances your ad\u2019s relevance so your marketing dollars are used efficiently. By allowing you to select a particular genre of music, your ad is placed directly in front of the most applicable audience.<\/p>\n

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Larger Reach in a Smaller DMA<\/strong><\/p>\n

In smaller DMAs, it can be harder to capture a large amount of radio reach.\u00a0 Smaller DMAs have fewer radio stations, fewer genres, more limited reach.\u00a0 Streaming audio breaks through these limitations allowing advertisers to reach listeners wherever they are, within whatever content they are listening to and provide more relevant reach.<\/p>\n

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