{"id":5889,"date":"2020-05-14T20:11:55","date_gmt":"2020-05-14T20:11:55","guid":{"rendered":"https:\/\/teamcatalyst.com\/dev2026\/?p=5889"},"modified":"2026-08-26T20:12:27","modified_gmt":"2026-08-26T20:12:27","slug":"reopening-playbook","status":"publish","type":"post","link":"https:\/\/teamcatalyst.com\/dev2026\/2020\/05\/14\/reopening-playbook\/","title":{"rendered":"Reopening Playbook"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_global_section id=&#8221;4829&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_responsive_text inherited_font_style=&#8221;default&#8221; font_size_min=&#8221;24px&#8221; font_size_desktop=&#8221;1.5vw&#8221; font_line_height=&#8221;1.6&#8243; text_direction=&#8221;default&#8221;]Here at Catalyst, we always strive to be the best partner we can be for our clients, in every aspect of their business. \u00a0During these past two months, our partnerships have risen to a whole new level of collaboration and problem-solving. As an agency, our Catalyst Team has spent this time evaluating and identifying the new and unique challenges we are all faced with as we move forward.\u00a0 Now that the time has come to re-center and begin advancing on the path to re-opening, we are bringing with us real-time solutions.<\/p>\n<p>&nbsp;<\/p>\n<p>During the closure period, we developed several initiatives that go beyond the typical media, creative, and normal strategy and planning that most agencies are known for:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Messaging campaigns for closure and reopening, including a spot we provided without charge that our clients utilized in broadcast, digital, and social media immediately upon closure: <a href=\"https:\/\/vimeo.com\/418183405\/3168303c08?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9m22ccO-rrUlpmbRQd-00l82xjaqy1s2RYMdhlNJz-IMHGdI1bTOdlVFlxJHtHkcW8_Y2l\" target=\"_blank\" rel=\"noopener noreferrer\">Stop the Spread Spot<\/a><\/li>\n<li>Hosting a valuable weekly group call with clients and industry friends to share new information and discuss challenges and solutions<\/li>\n<li>Surveying close to 40,000 casino guests across the country to identify their thoughts on reopening\u00a0<a href=\"https:\/\/preview.hs-sites.com\/_hcms\/preview\/content\/28977144682?portalId=2745635&amp;_preview=true&amp;cacheBust=0&amp;preview_key=xOfywwjG&amp;from_buffer=false&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9m22ccO-rrUlpmbRQd-00l82xjaqy1s2RYMdhlNJz-IMHGdI1bTOdlVFlxJHtHkcW8_Y2l\" target=\"_blank\" rel=\"noopener noreferrer\">Casino Guest Survey Results<\/a><\/li>\n<li>Identifying technologies that can assist with crowd control upon reopening\u00a0<a href=\"https:\/\/preview.hs-sites.com\/_hcms\/preview\/content\/29116386690?portalId=2745635&amp;_preview=true&amp;cacheBust=0&amp;preview_key=fNGJbHCT&amp;from_buffer=false&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9m22ccO-rrUlpmbRQd-00l82xjaqy1s2RYMdhlNJz-IMHGdI1bTOdlVFlxJHtHkcW8_Y2l\" target=\"_blank\" rel=\"noopener noreferrer\">Crowd Control Technology<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>And, finally, developing a\u00a0<a href=\"https:\/\/hubs.ly\/H0qv-Z10?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9m22ccO-rrUlpmbRQd-00l82xjaqy1s2RYMdhlNJz-IMHGdI1bTOdlVFlxJHtHkcW8_Y2l\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Reopening Playbook<\/strong><\/a> that focuses on solutions to the challenges we identified. It provides media strategy options, guest contact strategies, a reminder checklist, and additional items for properties to consider as they plan reopening.<\/p>\n<p>&nbsp;<\/p>\n<p>All agencies are not equal!\u00a0 We believe that has been clearly demonstrated by how we have responded to this crisis and stepped up for our clients.\u00a0 We would truly enjoy the opportunity to do the same for you!\u00a0 We encourage you to download the playbook and sincerely hope you get value from it as you work on your reopening strategies.\u00a0\u00a0If you like what you see, let\u2019s have a conversation about how we can further assist you!\u00a0 We would love to help you in this challenging time and beyond![\/nectar_responsive_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; 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