Our Process

Our Process

Catalysis

Our CATALYSIS process is key to producing Smart Work That Counts. After all, it isn’t smart if you can’t count on it making a positive impact on your business challenges and goals.

Comprehend

Gather Data/Analyze

We gather information from a multitude of sources including primary research, existing data (including demographic and media data) as well as your business informationand client data, to ensure we have all the information available.

Catalyze

Develop Insights

We then aggregate, correlate and analyze the data through a robust process of discovery and debate resulting in key insights we can use to create actionable results.

Create

Create and Execute Plan

Based on the analysis and insights gained through the Catalization process, we create strategies, creative tools and tactics certain to move targeted audiences to desired action.

Count

Reconcile/Measure

We constantly measure, monitor and analyze data and continually make adjustments to make sure marketing is operating at its optimal level. We also carefully monitor client data to ensure we are driving meaningful results.

Catalysis process chart
Catalysis process chart

Comprehend

Gather Data/Analyze

We gather information from a multitude of sources including primary research, existing data (including demographic and media data) as well as your business informationand client data, to ensure we have all the information available.

Catalyze

Develop Insights

We then aggregate, correlate and analyze the data through a robust process of discovery and debate resulting in key insights we can use to create actionable results.

Create

Create and Execute Plan

Based on the analysis and insights gained through the Catalization process, we create strategies, creative tools and tactics certain to move targeted audiences to desired action.

Count

Reconcile/Measure

We constantly measure, monitor and analyze data and continually make adjustments to make sure marketing is operating at its optimal level. We also carefully monitor client data to ensure we are driving meaningful results.