Soaring Eagle Casino & Resort
Soaring Eagle went through a $25 million remodel and wanted to update their branding accordingly. Research showed that casino goers did not differentiate between Soaring Eagle and its competitors, even though Soaring Eagle had the most amenities and greatest overall entertainment experience. The Bring on the Bliss campaign was created to showcase the euphoric experience that Soaring Eagle provided – from a relaxing getaway to a great meal to top notch entertainment. The campaign has been a huge success and garnered new visits and a positive response from the property, tribe and community.