The Insider Secrets of Successful Sportsbook Marketing

In recent years, sports betting has taken the court by storm, Lebron style—and it’s not slowing down anytime soon. Originally limited to Nevada, legal sports betting has now ascended onto 30 states and the District of Columbia, and is setting up shop in three more states. The market is high-stakes, and we’re here to ensure your marketing campaign is too. Read on for our award-winning marketing team’s insider tips on the ins and outs of sportsbook marketing.

DO:

• Utilize social media to showcase your brick-and-mortar space and the events you host

• Focus on the amenities your brick-and-mortar sportsbook offers
• Familiarize yourself with your target audience (Note: It’s overwhelmingly younger males)
• Consider an additional marketing budget when launching a mobile sportsbook platform
• Know the financial implications of marketing for a brick-and-mortar sportsbook versus an online platform

DON’T:

• Assume your current audience will become your core sportsbook players, as the sports bettors in your market may not be in your database
• Outspend yourself on player acquisition
• Fail to differentiate the branding between your casino as a whole and your unique sportsbook experience
• Neglect to distinguish unique geographical targeting for brick-and-mortar versus online sportsbook ads
• Forget that while online sportsbooks require heavy digital marketing, broadcast and outdoor ads can also deliver effective results

AND REMEMBER:

Your trusted marketing experts at Catalyst are here to guide you towards a successful marketing campaign. Email hello@teamcatalyst.com with your questions and follow us on social media at @team_catalyst on Instagram and @CatalystMarketingCompany on Facebook.