Quechan Casino Resort
Concert Booking Optimization
Quechan Casino regularly booked live entertainment supported by strong media coverage, yet concerts consistently struggled to sell out. The property needed to understand whether the issue was promotion, pricing, or the types of acts being booked.
Outcomes
Services
Where We Started
Despite solid awareness and media support, ticket sales lagged expectations. Continued reliance on additional media spend to drive sales was increasing costs without guaranteeing sellouts.
Research
Utilizing A.I., we analyzed social media followings by genre and artist within Quechan Casino’s core market. The research revealed that many of the genres being booked indexed approximately 40% below the national average locally, indicating limited audience demand regardless of promotional support.
Our Solution
We recommended shifting the entertainment strategy toward artists and genres that indexed at 100 or above within the local market. Booking decisions were aligned to demonstrated local demand rather than national popularity, allowing marketing efforts to work more efficiently.
The Outcome
Following the change in booking strategy, concerts began selling out more consistently. The improved alignment between entertainment and market demand reduced the need for incremental media spend and significantly increased ROI on live entertainment programming.