Cliff Castle Casino Hotel
Market Recovery
Cliff Castle Casino partnered with us to improve market performance and strengthen revenue across core geographic areas.
Outcomes
Services
Where We Started
We identified a revenue decline across several local markets, especially within 30 to 45 miles of the property.
Research
We compared current performance with previous quarters and the prior year. Several ZIP codes showed significant drops in visitation and revenue over six months.
Our Solution
A localized recovery plan was developed using geo-targeted cable and digital media, increased frequency in underperforming zones, and creative focused on driving return visits.
The Outcome
The campaign drove substantial growth across all key web metrics, with particularly strong gains in targeted local markets.
30
%
overall increase in website users and sessions
40
%
increase in mobile sessions, new users, and returning visits
500
%
year-over-year growth in targeted ZIP code sessions