Is Connected TV Part of Your Media Mix? Did you catch the Fresh Prince reboot, Bel Air, on ...
Casino Marketing A player database is the heartbeat of any gaming operation. In addition to advertising, the database, ...
Posted by jherin Advertising, Casino & Gaming, Marketing
The dynamic has changed in the agency-client relationship since the onset of the COVID-19 pandemic. With unknowns, new ...
Posted by jherin Advertising, Casino & Gaming, COVID-19, Marketing
In a recent study done by Insider Intelligence, 1,730 US social media users were surveyed on the factors ...
Posted by jherin Advertising, Marketing, Social Media
In this series, Catalyst will explore operational and strategic solutions to common marketing challenges. This first installment we ...
Posted by jherin Advertising, Casino & Gaming, Marketing
The discussion led by Catalyst Marketing at the recent GM and Casino Executive Exchange focused on identifying the ...
Posted by jherin Casino & Gaming
Click-through rate, impressions and clicks are likely the most used terms in digital advertising. They all carry importance ...
Posted by jherin Advertising, Click Through Rate (CTR), Marketing, Media
Do you keep hearing the terms SEM & SEO and are not sure why they’re different? Here’s a ...