OPTX is the new “It” company in gaming tech. Described by its co-CEO Brooke Fiumara as, “A single ...
Solving Today’s Biggest Casino Industry Challenges: Key Takeaways from The General Manager & Casino Executive Exchange (Part 2)
Having the opportunity to tap into the knowledge and experience of a roomful of casino executives can help ...
Posted by jherin Advertising, Casino & Gaming, Marketing, Media
Solving Today’s Biggest Casino Industry Challenges: Key Takeaways from The General Manager & Casino Executive Exchange (Part 1)
Having the opportunity to tap into the knowledge and experience of a roomful of casino executives can help ...
Posted by jherin Advertising, Casino & Gaming, COVID-19, Marketing
Database decay is at an all-time high! We all know the struggles of keeping your database in tip-top ...
Posted by jherin Advertising, Casino & Gaming, Marketing
We’ve talked for the last few years about marketing to Millennials, and many people have taken the tact ...
Posted by jherin Advertising, Casino & Gaming, Marketing
Gen Xers have become part of the core gaming audience for casinos. What was once the young rebel ...
Posted by jherin Advertising, Casino & Gaming, Marketing
For years, Baby Boomers have been the core target audience for casinos. Gen Xers have more recently graduated ...
Posted by jherin Advertising, Casino & Gaming, Marketing
To TikTok or not to TikTok? In marketing, there’s a mounting pressure of modernized and ever-evolving media platforms ...
Posted by jherin Advertising, Casino & Gaming, Marketing, Social Media
Streaming audio can be a slam dunk for casino marketing---if you’re playing with the right strategy. The key ...
Posted by jherin Advertising, Casino & Gaming, Marketing, Media
True or false: Digital audio is a rapidly increasing means of media consumption. Contrary to common belief, digital ...
Posted by jherin Advertising, Casino & Gaming, Marketing, Media