Making Connected TV Part of Your Media Mix (Part 2)

Imagine a world where the idea of commercials aired on your TV was never conceived. Have you ever given thought to what it would look like to advertise products in a world without television? If left with only door-to-door advertising we could only reach a small targeted audience. Thankfully, these days, we aren’t facing these insurmountable hurdles! If you do have a TV, however, you are familiar with infamous commercial or infomercial breaks; advertising that “Snuggie” you will never buy. How about that “Magic Bullet” or the “Shake-It Weight” commercial that keeps pestering you? With the rise of OTT, we no longer have to pain through these segments of products we will never waste time, money, or energy on.

With the use of OTT as advertisers, we now have the ability to not only reach an increasing audience but also position ads to a precise target audience. Instead of advertising to an overly broad pool of potential customers possessing various interests, behaviors, & communication styles, we now can target specific consumers. Utilizing this cutting-edge technology, we can reach the distinct percentage of consumers you desire!

Listen as Vikki Pass, Catalyst’s Senior Media Director discusses how combining demographic & behavioral targeting will ensure that your ads are seen by the audience you want. This aids in identifying & targeting casino goers, sports betters, regulars at restaurants, hotel patrons, and more! The value that comes with OTT advertising is the cost-effectiveness compared to when using regular TV which costs significantly more! OTT, on the other hand, is far more cost-effective because it is purchased like digital media as opposed to broadcast. OTT gives traditional TV a run for its money as a recent survey conveys 59% of advertisers attest to OTT’s effectiveness at increasing brand awareness! OTT is a no-brainer if you want to expand your target demographic, improve client retention, and increase brand awareness.