We’re Open! Is It Time to Celebrate
Reopening or Plan for a Bumpy Road Ahead?

We’d love to be able to get out the crystal ball and tell what the coming months may bring. But if we’ve learned anything in the past few months, it’s that we need to be prepared for any possibility. That includes everything from continued loosening of guidelines, operating under the same guidelines, to additional restrictions or even temporary closures. At the time of this writing, casinos are in the midst of reopening and they are finding that demand is outweighing availability. Which is great news for many in the industry, but with the lingering questions regarding “what’s next” hanging over our heads, it may be a little too soon to shift into full-on celebration mode.

One approach we have taken to support our clients is to discuss with casino operators and marketers about what challenges they foresee in the coming months. There are two topics that keep bubbling up, so they warrant addressing:

• How to approach promotions in our new COVID-19 environment?
• How to approach messaging and communication in this new environment?

Read the rest here: https://tgandh.com/articles/marketing-loyalty/were-open-is-it-time-to-celebrate-reopening-or-plan-for-a-bumpy-road-ahead/