From research regarding current visitors or players, to a qualitative analysis of marketing challenges and opportunities, Catalyst considers every aspect of the guests’ experience to create pointed and powerful creative.
Catalyst Marketing Company is a full-service, integrated marketing agency with offices in California and Hawaii. Our team brings you the best of strategy, creative, media and public relations. We offer innovative, big ideas with smart marketing solutions to add value to your brand. And we're ready to be not just your agency — but your partner in creating lasting success.
Mark has nearly two decades of experience in marketing with an extensive background in media, strategic campaign planning and client services. He works directly with clients administering and supporting all client work, ensuring their needs and objectives are met every step of the way. He has a thorough understanding of all traditional, grass roots, social media and non-traditional aspects of effective outreach, and can immediately identify which strategy will yield maximum results.
DIRECTOR OF CLIENT SERVICES
Paul has more than 25 years of experience in advertising, marketing and brand development. Originally from Southern California, Paul has spent the last 20 years in Las Vegas, Nevada developing integrated strategies for some of the world’s largest travel destinations, including MGM Grand, Wynn Las Vegas, Bellagio, The Mirage and New York – New York. Most recently, Paul has overseen strategy, marketing and brand development for Augustine Casino in Palm Springs.
A highly-respected expert in hospitality advertising, Bob brings a wealth of experience in all phases of travel, resort, destination and database-driven advertising. A 30+ year tactical agency relationship with American Express included targeted campaigns for virtually all major airlines, hotel and resort brands, cruise lines, as well as selected attractions and destinations worldwide. Equally at home with strategic/tactical planning or creative direction, Bob is also a Hawaii and luxury resort specialist.
Michael is an award-winning Art Director, Designer & Copywriter. He attended Art Center College of Design in Pasadena, California. At 28, Michael became the youngest Executive Creative Director of an international agency overseeing all English speaking countries in the world for All Nippon Airways. Since then, his career has spanned three decades, in all major western markets including; Los Angeles, Silicon Valley, San Francisco, Phoenix and now Fresno.
SENIOR MEDIA DIRECTOR
Prior to joining Catalyst, Vikki was a Vice President Media Director at McCann-Ericson Salt Lake City. She has more than 19 years of experience in media, targeting both consumer and business-to-business markets. Past clients include Intel, Microsoft, Verisign, Nokia and Unisys. In addition to specializing in high-tech media, her past experience also includes an emphasis on local broadcast and digital media. She served as a media counsel to both MSN and Ziff Davis, sharing industry insights and shaping the direction of their future offerings.
Michele has spent nearly 20 years in various areas of marketing, including serving as the marketing manager of The California Raisin Marketing Board. Michele earned her agency experience with Cohen Communications and Janzen IdeaCorp in Fresno, where she built business and worked with clients such as Tachi Palace, Wathan Castanos, Union Bank and First American Title. Her experience in multiple industries on both the agency side and the client side has bade her uniquely qualified to understand client needs and expectations.
SOCIAL MEDIA DIRECTOR
Josh has spent 20 years in the marketing and advertising industry. Most notably he was the Marketing Manager for over 10 years at Table Mountain Casino in Central California. His diverse knowledge ranges from casino promotions, entertainment management, loyalty programs, and social media. Josh joined the Catalyst team in 2014 bringing his extensive gaming knowledge and social media insight to assist Catalyst in providing new and exciting programs and offerings.
FRESNO 1466 Van Ness Ave. Fresno, CA 93721 | 559.252.2500 | firstname.lastname@example.org
ORANGE COUNTY 2950 Airway Ave., Suite A-9, Costa Mesa, CA | 714.549.1757
HONOLULU 1109 Bethel St., Suite 409, Honolulu, Hawaii 96813 | 808.532.3700