CalTravel Summit 2018
California Travel Association (CalTravel) is the influential unified voice for California’s travel and tourism industry. Since 1981, CalTravel has protected and enhanced the industry through advocacy, collaboration, and education by working with cities, destinations, resorts, amusement parks, sports venues, transportation and advertising and media agencies all for whom travel and tourism is key to their success. CalTravel partnered with Catalyst to execute their Association marketing and to plan and run their annual California Travel Summit – a four-day conference where the state’s travel and tourism leaders gather to discuss the top tourism concerns and opportunities. From email to social media to website and the event itself, Catalyst set out to grow conference attendance and did just that. The campaigns are ongoing and have made a lasting mark on the tourism industry and increased sales and CalTravel attention by leaps and bounds.