Table Mountain Casino
Table Mountain celebrated their 30th anniversary and needed to follow it with a campaign that had legs to carry their brand for the next two to three years. Research showed that casino guests felt they had a higher chance of winning at Table Mountain, as compared to the competition – out came the campaign concept This is Winning. The emotional essence and excitement of gaming came through in bright colors and relatable imagery. Touching all media channels throughout the Central Valley, the campaign has continued to increase revenue and further boost the positive positioning that Table Mountain wants to maintain.