Three Rivers Casino
Our goal was to position the Three Rivers brand as the top gaming destination in Oregon. Through a specialized Brand Positioning Workshop, we developed a strategy to highlight the resort’s key features in ways that would resonate with their core demographic of the traveling gamer. We created a campaign full of broad reaching media tactics to help reach this audience in a friendly and inviting way. Showcasing Three Rivers as much more than gaming, but a property that actually consists of two sites – Coos Bay, casino only, and Florence, casino and resort. The brand we created had to be able to work for both properties, while giving each its own unique presence under the branded umbrella. Lifestyle photography, refined fonts and colors and a refreshed tone of voice helped this to do exactly what we needed it to do – drive customers into both properties. It was a huge success.