Smart Positioning Leads
to a Blissful Brand
Smart Positioning Leads to a Blissful Brand
Soaring Eagle went through a $25 Million remodel and wanted to update their branding accordingly. Research showed that casino goers did not differentiate between Soaring Eagle and its competitors, even though they had the most amenities and greatest overall entertainment experience. Creating a message that reflected their brand, appealed to their guests and positioned them well against their competition led to a unique campaign. Delivering an original tagline that served double duty as a call-to-action, returning and first-time guests were encouraged to break from the ordinary and transport themselves to a better place. –‘Bring on the Bliss’
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